South Korea’s hotel market is experiencing rapid growth, driven by rising international tourism, major investment activity, and innovation in smart and sustainable hospitality. Our coverage focuses on the expanding luxury segment, the rise of extended stay models, and significant UK-linked investment deals such as M&G Real Estate’s stake in Conrad Seoul. We provide insights into transaction volumes, market forecasts, and operator strategies, helping UK hoteliers, developers, and investors track opportunities in one of Asia’s most dynamic and forward-looking hospitality sectors.