Register to get 3 free articles
Register to unlock the article and receive our free newsletter. Join 26,000 other hotel leaders and stay in the know.
Want unlimited access? View Plans
Already have an account? Sign in
The number of overseas visitors searching earlier this year for UK hotel stays during August rose sharply year-on-year, according to new data from Expedia Group.
New data from Expedia Group found that the number of US travellers looking to book UK hotels in August was up 35% compared with the same time last year.
Similar browsing by Canadians was up 25%, while searches from Germany showed an increase of around 20%.
Interest from emerging markets such as South Korea, Brazil and China also continued to increase – South Korea jumped 100%, while Brazil and China increased 30% and 5% respectively.
The report said that this was good news for hoteliers because despite a rise in staycations, overseas visitors spend more per night on average than domestic travellers. American travellers spend £46 more per night on average, while Brazilian visitors spent an extra £36.
American travellers also stayed almost a day longer in their UK hotel than a domestic traveller – 2.5 days compared with 1.6 days. German travellers stayed almost three days in their UK hotel last summer and Brazilians stayed three-and-a-half days.
Meanwhile, searches for Cornwall, Bournemouth, Devon and the Scottish Highlands have all doubled on the same period last year, while London and Edinburgh are the most searched-for cities.
Isabelle Pinson, senior director of market management for the UK and Ireland at Expedia, said: “Our numbers paint a very encouraging picture for UK hotels in summer 2015 with emerging traveller markets combining with more established ones to give solid, year-on-year growth in interest.”
