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Sweden

Sweden’s hotel sector offers UK hoteliers a useful reference point for sustainable innovation, operational resilience, and shifting travel patterns in a mature Northern European market. Our editorial coverage focuses on how Sweden’s hospitality businesses are adapting to changing economic conditions, including interest rate movements and consumer trends, and what this means for hotel performance and investor appetite. We report on the country’s well-established approach to green hospitality, from eco-certifications to carbon reduction strategies, to highlight practices that may inform sustainability efforts in the UK. Sweden’s market developments are covered through the lens of what they reveal about guest behaviour, staffing challenges, and property investment across comparable regions.

  • Jun- 2025 -
    9 June
    Hotel BrandsFirst Hotels franchise joins HotelREZ

    First Hotels franchise joins HotelREZ

    HotelREZ has announced that Scandinavian-based hotel group First Hotels has joined the company to drive strategic growth, supporting regional expansion. First Hotels franchise group follows First Hotels Collection, which has been successfully collaborating with HotelREZ since 2023. As a result of this, HotelREZ has added 20 hotels across Norway, Sweden…

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  • Jan- 2025 -
    17 January
    Latest NewsToday’s news in brief – 17/1/24

    Today’s news in brief – 17/1/24

    The Derwent Arms, a traditional countryside pub, restaurant, and hotel in Edmundbyers, located in the North Pennines’ “Area of Outstanding Natural Beauty,” has been acquired by Valiant Pub Company. This award-winning establishment offers a lounge bar, restaurant, six ensuite rooms, a self-catered guest apartment, and a large beer garden. The…

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  • 17 January
    HotelsScotland hotel transaction volumes reach £431m in 2024

    Scotland hotel transaction volumes reach £431m in 2024

    Scotland saw hotel transaction volumes (sales of £1m+) reach £431m in 2024, up 38% on 2023 and considerably higher than the 10-year average of £282m, according to Savills. Overall, Scotland accounted for circa 7.50% of all UK hotel deals last year, the highest total outside of London. Savills also noted…

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  • Sep- 2024 -
    19 September
    Features
    How Chicostay Boosts Hotel Revenue: Interview with Owner Tony Barker

    How Chicostay Boosts Hotel Revenue: Interview with Owner Tony Barker

    In the fast-evolving world of hospitality, Chicostay is making waves by addressing a fundamental issue: the hotel industry has remained surprisingly resistant to the changes technology has brought to so many other sectors. Tony Barker, the new owner behind Chicostay, aims to tackle this inertia head-on, using technology to streamline…

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  • Aug- 2024 -
    23 August
    EconomyHospitality sector claims leap 100% YoY in July

    Hospitality sector claims leap 100% YoY in July

    Claims in the UK’s hotel and catering sector have spiked by 100% in July, compared with the same time last year, according to trade credit insurer Atradius. This comes despite overall claims in the F&B sector declining by 75% in July, a pivotal time for tourism in the UK.  According…

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  • Jul- 2023 -
    3 July
    PeopleMallory Court Hotel and Spa appoints new GM

    Mallory Court Hotel and Spa appoints new GM

    The Eden Hotel Collection has appointed Josefine Blomqvist as its new general manager at the Mallory Court Hotel. Blomqvist, returns to the hotel after beginning her career at the property, in Leamington Spa, in 2005 when she helped launch its 2AA Rosette restaurant The Brasserie, and then led on the…

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  • Aug- 2022 -
    25 August
    Hotel BrandsEasyHotel sees occupancy levels soar over summer

    EasyHotel sees occupancy levels soar over summer

    EasyHotel has revealed it has seen its occupancy levels “soar” over the summer holidays, which it attributes largely to the Women’s Euros which saw the Lionesses bring home England’s first major trophy in 56 years. Across nine matches throughout the Euros, EasyHotel saw an average occupancy level of 94.8% compared…

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  • Dec- 2020 -
    3 December
    HotelsThe Londoner to open early next year

    The Londoner to open early next year

    Preferred Hotels has announced that one of its latest sites, The Londoner, is due to open early next year. The new “Super Boutique” site will be situated in Leicester Square, London. The building will span 16 stories and feature 350 bedrooms and suites spread across 10 levels, including a tower…

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  • Jan- 2019 -
    30 January
    HotelsInvestment reaches £900m in Scottish hotels

    Investment reaches £900m in Scottish hotels

    The Scottish hotel market saw investment volumes reach £902m in 2018, driven by international investment. The latest research from Savills shows 69% of the total investment spend in Scotland was accounted for by portfolios (£621m) while individual transactions accounted for close to £281m. The average transaction size was £11m, with…

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  • Jun- 2018 -
    27 June
    Latest NewsInstaroom Launches New Messaging Ecosystem for Hoteliers

    Instaroom Launches New Messaging Ecosystem for Hoteliers

    Instaroom, a messaging platform for managing complex customer journeys, transactions, and bookings, today announced the launch of its new communication solution, providing hoteliers with a simple, web-based concierge platform. Instaroom’s platform includes a customisable, white-label widget for hotel websites, analytics tools, and full messaging integration that enables hoteliers to establish…

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