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EasyHotel has revealed it has seen its occupancy levels “soar” over the summer holidays, which it attributes largely to the Women’s Euros which saw the Lionesses bring home England’s first major trophy in 56 years.
Across nine matches throughout the Euros, EasyHotel saw an average occupancy level of 94.8% compared to 85.9% in pre-pandemic levels. All matches saw a consistent occupancy rate, with the semi-final game against Sweden attracting the biggest reception with a 98% occupancy rate at the 131-room Sheffield hotel.
According to RSM Hotel Tracker, UK hotels saw a “significant” increase in the number of guests staying this summer compared to pre-pandemic levels, with an average occupancy rate of 68.4% in May, up from just 28.9% last year.
Lucy Davey, Digital Marketing manager at EasyHotel, said: “We’ve seen some unforgettable moments of sport over the summer and we’re proud to have adapted to consumer demand and accommodated a whole host of guests in order for them to experience these events and make memories.
“Our consistently high occupancy levels throughout the Euros showed how much demand there is for an affordable hotel chain, and the cost-of-living crisis is likely to continue this trend. Our affordable accommodation means guests can still travel, without blowing their budgets, leaving them free to spend their money on experiencing the amazing sights our cities have to offer.”
