Hotels are “losing customers” because they do not use the most effective marketing messages for their ratings, reveals new research from King’s Business School.
You'll need to
subscribe to unlock this content. Already subscribed? Login?
Join over 9,000 hotel professionals with a membership
Get unlimited access and stay in the know. First-year special offer pricing. Cancel any time.
You have read 2/2 free articles this month.
Person
Monthly
£4.99
Yearly
£49.99
Save £9.89
No, thanks
I already have an account
