New hotel alliance of 500 properties formed
The new 500-strong organisation is made of privately owned hotel
Some 500 hoteliers have joined a new, worldwide hotel organisation made up of privately-owned properties.
It is the merger of two existing hotel groups – Private Hotels Europe that represents more than 300 private owned hotels in Germany, Sweden, Austria and Denmark and Charme & Caratère Hotels that represents over 270 hotels all over the world.
The new organisation will be named ‘Global Alliance of Private Hotels’ and consequently replaces the former Private Hotels Europe.
Charme & Caratère Hotels is headquartered in France, but also represents hotels outside of Europe.
Besides Charme & Caratère Hotels, ‘Global Alliance of Private Hotels’ also includes the hotel chains Ringhotels in Germany, Petit Hotel in Sweden, Naturidyll in Austria and Small Danish Hotels in Denmark.
Jacques Bathélémy, president of Charme & Caratère Hotels, said: “The cooperation with Private Hotels Europe is interesting, because it entails a large business potential for all implicated chains and hotels, that individually and as a united brand strengthens our position worldwide.
“Also, through this community we can achieve some attractive economies of scale and not least refer guests to each other.”
