Luxury hotel to give guests ‘happiness in a cup’ with Hygge-inspired tea

A Sussex five-star hotel has taken on the Danish concept of Hygge – loosely translated as a year-round feeling of warmth, wellbeing and cosiness – and made it part of its daily offering.
The Alexander House Hotel has utilised its ability to spot trends and anticipate guests’ needs by securing the supply of Danish inspired tea – Hoogly Tea.

Created by a Danish tea enthusiast and Brighton resident, Tina Gloggengieser, Hoogly Tea has its origins in the mindful Hygge Danish lifestyle – credited with making Denmark one of the happiest nations in the world.

The tea comes in 18 blends of black, white and green teas as well as herbal infusions. They are all hand blended and personally developed by Gloggengieser, and draw on the central themes of Hygge: togetherness, food and celebration.

These include Around the Fire Black Tea – a combination of smoky tea leaves, warming spices, safflower and crushed chilli; Baked Apple Chai – a base of Mellow Sri Lankan tea with apple, ginger, cinnamon and cloves; and Sparkling White – Chinese white tea with apple, lemongrass, elderflower and rosehip among many others.

Hoogly teas are blended and packed in the UK, ethically sourced and fairly traded. The biodegradable tea pyramids are soil association certified.

Tamas Jurca, manager at Alexander House said: “As soon as I experienced the Hoogly Tea product, through our connection with Conde Nast Johansens, I knew it was perfect for our guests who come here to relax, unwind and rebalance.”