Hotels

Accor signs on for Expedia Traveller Preference Program

Online travel agency the Expedia group, has announced that it has signed a long-term global agreement with Accor, the leading hotel operator and market leader in Europe. 

Under this renewed agreement, Accor will participate in the new Expedia Traveller Preference (ETP) Program and all hotels will continue to be available on more than 140 Expedia group travel booking sites in nearly 70 countries.

The ETP program is designed to better serve travellers by offering them the choice to pay either at the time of booking (Expedia Collect) or upon check out at the hotel directly (Hotel Collect). Accor joins more than 20,000 hotels that have already signed up to offer ETP booking choices to travelers.

Jean Luc Chretien, executive VP sales, distribution and loyalty at Accor commented: “Expedia is an essential and strategic partner whose vast global reach delivers valuable guests to our hotels every year. Their new program, Expedia Traveller Preference, will certainly help increase the performance in many markets by attracting even more customers.

“We are delighted that Accor has embraced the ETP program. It enables us to serve our common customers better, and early testing showed that participating hoteliers are benefiting from more bookings,” added Melissa Maher, senior vice president of the Global Partner Group at Expedia

Caption: Melissa Maher

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