Braude joins the team with 19 years of experience in hotel operations, yield and revenue management across flagship and independent hotels in South Africa and Central London, and said he is committed to “nurturing the existing talented staff, cultivating the rising stars within the business as well as attracting new talent”.
The hotel features a restaurant called ‘Junction’t as well as a bar, lounge and meeting facilities. It is located a short distance from Russell Square station, the British Museum and London’s iconic retail district, Oxford Street.
Commenting on the new role Braude said: “I am delighted to be leading this award-winning hotel and managing it’s fantastic team as we strive to deliver the best possible product and experience to our guests.
“Our central London location puts us on the world stage, and I am excited to drive the business forward and welcome both regular and new guests from around the world as well as conference delegates from the city and further afield.”
Simon Teasdale, managing director LHMUK, which owns the property, added: “Neil is a world-class hotelier with exceptional experience and knowledge, he is a fantastic asset and we are thrilled to have him on board to head up a key central London property.
“London continues to boom and our occupancy rates are consistency high throughout the year, I look forward to seeing Neil build on this and achieve even greater goals for 2018 and beyond.”