The hotel landscape in the UK and Ireland has undergone huge changes over the course of the last decade, with shifts in consumer habits and increased supply making the sector almost unrecognisable. Even before the transformational impact that COVID-19 has had over the course of last year, and indeed continues to have on the hotel industry, the advent of third-party booking platforms, pricing comparison websites, growing supply of rooms, and an uncertain macro-economic environment has resulted in the sector arguably experiencing the most change in the past two years than I have ever witnessed before.
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