Hotel Week London reveals reopening initiative

The week-long event will take place from 28 May to 6 June 2021, bringing together a ‘diverse and exciting’ collection of London hotels

The launch of a new initiative aimed at promoting and supporting the re-opening of London’s hotels post-lockdown has been unveiled by organisers of Hotel Week London. 

The week-long event will take place from 28 May to 6 June 2021, bringing together a “diverse and exciting” collection of London hotels, all offering discounted rates and value-added packages with the aim of encouraging travellers back to London. 

The event has been organised by MMGY Global, an integrated marketing company specialising in the travel, tourism and hospitality industry.

Guests will be able to book to stay at any time during this week to redeem exclusive offers and rates, and bookings will be available to be made from today (12 April 2021). 

Organisers said the unique packages have been “tailor-made” for the campaign but many will be extended until the end of June, allowing for multiple stays and longer booking opportunities.

Participating properties include luxury hotels such as DUKES London, the Hyatt Regency London – The Churchill in Portman Square, the Corinthia and the Dorchester, as well as more affordable options, including The Tower Hotel, The Standard, Ruby Lucy Hotel and Mama Shelter London Shoreditch

As well as offering exclusive rates available during Hotel Week London only, each of the 35 participating hotels has designed its own experience or added value activity, ranging from pizza-making classes, transfers by vintage car from London stations, to room upgrades, Michelin-starred dining and cocktail-creation classes.

Commenting on the newly launched campaign Jonathan Sloan, MMGY Global, said: “There has never been a better time to come and explore London. As the hotel sector reopens there is a unique window for domestic travellers to experience the city without the normal influx of international visitors and offering the opportunity to support London hotels that have been particularly affected over the last 12 months. 

“Hotel Week London gives us the opportunity to escape our homes while enjoying super deals from some of the capital’s finest hotels.”

The PR and marketing campaign is being run by two of MMGY Global’s London based agencies, MMGY Grifco, MMGY Digital Spring and MMGY Hills Balfour. To support the London hotel sector and the British travel industry, all London hotels have been offered completely free access to the promotion. 

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