Hilton has received the Pride365 Seal of Approval in recognition of its commitment to LGBTQ+ inclusion, which it says is “at the core” of the brand’s vision, mission and values.
The Seal of Approval awards companies that pledge to end pink-washing and set realistic goals in achieving LGBTQ+ inclusion in the workplace.
Over the past 10 years, Hilton has made a “steadfast” commitment to its LGBTQ+ employees and guests alike.
For example, it offers a wide range of inclusion resources for employees, including a comprehensive adoption assistance program, an Executive Diversity Council and a Pride Team Member Resource Group.
It also regularly collaborates with organizations including the Human Rights Campaign, GLAAD, International Gay and Lesbian Travel Association, National Gay and Lesbian Chamber of Commerce, National LGBTQ Task Force, Out and Equal Workplace Advocates and Point Foundation.
In addition, it is the member of the HRC Corporate Coalition Against Anti-LGBT Legislation and the HRC Business Coalition for Equality in support of the Equality Act. Last year, Hilton was the first hospitality company to join the Global Equality Fund, an initiative of the U.S. State Department that advances and protects the human rights of LGBTQ+ persons around the world.
Patricia Page-Champion, senior vice president and global commercial director, said: “Hilton is proudly represented by different cultures, genders and sexualities, and is committed to embracing a fully inclusive workforce.
“As a global brand, Hilton provides a safe space for all guests and Team Members to be their whole self and we are honoured to be recognised with the Pride365 Seal of Approval, as it demonstrates our commitment towards true inclusivity.”
Jack Mizel, CEO of Pride 365, added: “Pride 365’s certification process is for those companies or organisations who are genuine and authentic in their support of the LGBTQ+ community, and wish to bring an end to pinkwashing and the corporate appropriation of the LGBTQ+ community.
“There is a fundamental difference between a company showing up at a Pride event, waving a rainbow flag and believing they have done their bit, and one which provides its staff with true equality of opportunity, and recognises and values the LGBTQ+ community 365 days of the year, not just during Pride season. We are thrilled Hilton has passed the certification process and look forward to supporting and helping them achieve their objectives over the coming year.”