Choice Hotels Europe expands portfolio with Dublin hotel

Choice Hotels Europe has welcomed a new hotel to its portfolio, the Shoreline Hotel, Ascend Hotel Collection, in Balcarrick, Dublin.

The boutique beachfront hotel has views of Lambay Island and Dublin Bay, and is located on the peninsula of Donabate, a small “quaint” coastal village a few kilometers from the city centre.

The hotel is newly refurbished and features 35 bedrooms, with each room offering panoramic views of the beach or the property’s garden. The site also offers guests direct beach access.  

In addition, the Shoreline Hotel has an award-winning restaurant offering all-day dining with sea views as well as a lounge bar, conference space and a secured complimentary parking area. 

Choice Hotels Europe CEO, Jonathan Mills said: “I’m pleased this new hotel in Ireland is joining the Choice Hotels Europe portfolio, and I am confident guests will enjoy not only the location but the amenities it offers.

“The addition of this hotel supports our growth strategy and focus on investing in growing our business for our European stakeholders.”

He added: “As a newly appointed leadership team, we are committed to being proactive in shaping the future for all our franchisees, and in turn optimising the guest experience, especially during this important recovery period.  

“As we continue to work to support our franchisees, I am confident our combination of market-specific knowledge and the specialist functional expertise of the leadership team will further strengthen the quality of service and support offered to Choice Hotels franchisees throughout Europe.”

As part of Choice Hotels Europe’s commitment to growth in the region, Adrian Ruch has recently been promoted into the leadership team as director of Corporate Strategy and Development. Having spent five years at the group, he is reportedly focused on analysis, planning and execution of future strategic business growth.

Additionally, Rustom Vickers has been appointed as head of Franchise development, working closely with the European commercial, finance and corporate development teams. 

In his new role, he is responsible for the sustainable expansion of the European portfolio to develop new franchise agreements in key identified markets and will also focus on developing new opportunities with existing franchisees.