How ADA Cosmetics plans to shape the future

Coronavirus, price pressures, sustainability – ADA Cosmetics is navigating its way through challenging times. CEO Kai Bendix has now presented his plans for the company's future. In the coming years, the hotel cosmetics manufacturer aims to be stronger, more innovative and more sustainable than ever before.

As a hotel industry supplier, ADA Cosmetics International has faced the full impact of the coronavirus pandemic. This situation was anything but a perfect start for CEO Kai Bendix, who assumed management responsibility for the tradition-rich company shortly after the first lockdown in July 2020.

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