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Assembly London opens its doors to the public

Urban hotel Assembly London has opened its doors for guests wanting to experience the hotel’s ‘Get up and go’ mantra.

Assembly London Hotel, launched by real estate management company Criterion’s Capital, is the first independent hospitality venture of the firm.

Internationally recognized architects, Scott Brownrigg, designed each of the 121 Assembly’s guest bedrooms, taking inspiration from Stella McCartney, Gareth Pugh and Alexander McQueen, all of whom studied at London’s Central Saint Martins College of Art and Design and are London’s iconic designers.

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All rooms are fully equipped with soundproofing, air conditioning, a walk-in power shower and access to Wi-Fi.

Assembly Hotel has also launched its 10-floors-up sky hangout in the rooftop, offering guests sites of iconic landmarks of London such as the London Eye and The Shard.

The hotel is located in the middle of the West End near Soho and Covent Garden and offers access for guests to explore the heart of the city with Leicester Square and Charing Cross underground stations less than a five-minute walk away.

Assembly also provides local’s guides to London including insights on all of London’s secret hang-outs.

The urban hotel said it will later open a full restaurant and bar on the rooftop as it aims for the hotel to be “the beginning of an exciting journey for Criterion Capital to bring new hospitality concepts to the capital”.

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