Digital communication is even more vital to guest experience post-pandemic

In the first of a series of articles on how hoteliers can use technology to power their post-pandemic recovery, Irene Roberts from Expedia Group explores how hoteliers can use digital tools to help attract, engage and maintain positive relations with travellers

The pandemic has transformed our priorities and preferences when searching for a hotel. Previously cost-focused travellers have been heavily influenced by new protocols governing what they can and can’t do, and concerns over safety and flexibility.

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