Millennium Hotels and Resorts extends partnership with IDeaS

Millennium and Copthorne Hotels has announced its expanded partnership with IDeaS, the provider of hotel revenue management software and services.

Following a “thorough market evaluation” and piloting phase, the hotel group will transition to IDeaS G3 Revenue Management System (RMS) at over 40 properties across Europe, North America, the Middle East and Southeast Asia.

Millennium Hotels and Resorts (MHR) said it invested “time and resources” to conduct a live evaluation of leading hotel RMS solutions, with IDeaS G3 RMS proving the most favourable in terms of quality and speed of its data integration.

Saurabh Prakash, group vice president, MHR, said: “Having the right revenue management system is key to drive performance for our hotels. With the amount of good revenue management systems available in the market, we wanted to have a fair evaluation. We went through a thorough, non-favoritest, points-based exercise to pilot each system.

“I look forward to working together with the IDeaS teams closely for blue-ocean thinking in revenue management and move forward our relationship from strength to strength in the years ahead.”

Ravi Mehrotra, president, founder and chief scientist, IDeaS, added: “We are honored to continue serving Millennium and Copthorne’s prestigious, worldwide hotel group.”