K West lets its guests light up

K West Hotel & Spa has announced a pioneering partnership with leading e-cigarette brand, VAPESTICK.

The London-based property is leading the way in the hospitality market by embracing the latest cultural trend and being the first hotel in the UK to openly welcome ecigarettes and vaping. The stylish hotel, known for its fun and vibrant atmosphere, is encouraging its smoking guests to freely use the cigarette alternatives throughout the hotel.

The first partnership of its kind in the UK, will see VAPESTICK products sold behind the hotel’s popular and contemporary K Lounge bar, and will encourage the devices to be in used in bedrooms, Kanteen restaurant, the award-winning K Spa and all other communal areas. Vaping guests will also be able to select their preferred choice of VAPESTICK from a menu in the bedroom.

The tie-up comes in response to customer feedback about the unavailability of smoking rooms, as well as rooms that have previously been used by illicit smokers. Deep-cleaning services, costing up to £1,500 a time, are instructed at least once a week as a result of guests flouting no-smoking regulations. The hotel hopes the provision of e-cigarettes will significantly reduce the £28,000 this currently costs annually.

Clara Saffer from K West Hotel & Spa said: “We are always looking at our customer feedback and how we can best enhance guest experience. Since making all 220 of our bedrooms ‘no smoking’, along with the majority of the hospitality industry in 2007, we’ve seen a real divide in opinion on this. Non-smokers don’t want rooms that reek of smoke, and smokers want an easier way to satisfy their craving than a sock-over-the-smoke-alarm, or midnight trip outside.”