Dexter Moren Associates (DMA) has achieved planning for a new Camden Lifestyle Hotel in Mornington Crescent and Camden Town.
DMA has redesigned the building scheme to create 70 bedrooms, up from the 58 rooms in the original consent. The application also introduces office spaces and reconfigures the front of house area with a revised bar at ground level and private dining spaces.
The four-floor scheme contains two full levels of basements, and ten guest rooms have been introduced at basement level.
Additionally, the ground-floor level now hosts a dedicated work zone, alongside a separate hotel cafe and bar. A second fire escape stair will also be introduced from all levels to comply with current fire regulations.
Meanwhile, the main façade of the building has been revised to “reflect” the new internal layouts and the Camden context. Meanwhile, the north, south and west façades have been revised to “simplify” the design features.
Freya Jones, project lead at DMA, said: “DMA’s experience in hotel design and understanding of the regulations has enabled this building to be redesigned to both optimise space and guest experience. Once completed, the scheme, taken forward by DMA’s Architecture and Interior Design teams, will exemplify a high level of design throughout.”
Paul Wells, partner at DMA, added: “This scheme further builds on our strong track record of creating deliverable hotel projects that can achieve commercial success. We took on a scheme and through our experience and carefully considered design we have developed a workable layout responding to regulatory and brand requirements.
“As a lifestyle offering it will compete with young brands and independent properties in the general market, but it will differentiate itself through bespoke interiors and unique guest experiences.”
