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New independent hotel brand Chateau Denmark has revealed it is set to open its debut hotel on 4 April 2022.
The property is set across 16 buildings, with 55 session rooms and apartments and will be operated by Carrie Wicks’ CAW Ventures.
The hotel’s session rooms located in ‘The Now Building’, accessed through Denmark Place are tiered in Superior, Luxury or Deluxe categories. The rooms will feature gold-trimmed, graffitied signature beds and “full-blown psychedelia with bold colours” and rounded furnishings. The Deluxe rooms will also feature a ‘kitchenette maxi-bar’.
Apartments are located in a collection of Grade II listed townhouses, a mews house and mansion buildings along Denmark Street. The designs will take inspiration from a number of apartments which “helped change the course of the British music scene”, including where the Stones recorded their first album and David Bowie met Vince Taylor.
The Signature Apartments are located across a number of the buildings, with the unique 51 sqm ‘I Am Anarchy’ building – a duplex mews house situated behind No. 6 Denmark Street. The apartment has been “turned upside down” with the living space upstairs, featuring Johnny Rotten’s storied caricatures of his fellow bandmates, the Sex Pistols – the mews house’s one time residents.
Set adjacent to Denmark Street, Flitcroft Street will feature the Flitcroft Apartments, finished in a “vintage gothic aesthetic”. The rooms will offer a hand carved four poster bed, stand alone bathtub, grand stone fireplace and a balcony.
In addition, the hotel’s ‘The Now Building’ will house independent restaurant group Tattu’s first London site. Inspired by traditional Chinese flavours and ingredients, Tattu will offer guests a “fusion” of “cooking, culinary display and luxury interiors”.
Throughout 2022, Denmark Street will also see the arrival of Chateau Denmark’s lounge bar and basement club, along with a fitness and wellness space, shops, a recording studio and new venues where guests can access to view, party, or perform at one the three live spaces, ranging from 360–2,000 capacity.
