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2026 Programme
09:40 – 10:25 Market Insights

Beyond the Horizon

A sharp, data-driven deep dive into the financial and economic currents shaping the UK hotel industry. The panel will unpack raw macroeconomic data, tying CPI changes and debt finance realities directly to RevPAR, ADR, and disposable guest spend.

Jeavon Lolay
Jeavon LolayLloyds Banking
Dave North
Dave NorthLloyds Banking
10:25 – 11:10 Operations

Frontline Fortitude

Hotel operators are caught in a pincer movement: skyrocketing supply chain and labour costs on one side, guests demanding flawless value on the other. This panel digs into asset management, smart cost-control, and building operational agility across diverse portfolios.

Julie White
Julie WhiteAccor
David Anderson
David AndersonAimbridge EMEA
David Hart
David HartRBH Hospitality
11:30 – 12:15 Leadership

The Modern Anchor

Managing a modern hospitality workforce demands a shift from old-school hierarchy to empathetic, visionary leadership. These industry standard-bearers explore how to inspire loyalty across multi-generational teams, foster open communication, and maintain personal mental resilience.

Christian Masters
Christian Mastersart'otel Hoxton
Caroline Gregory
Caroline GregoryThe Lovat Hotel
Simon Numphud
Simon NumphudAA Media Services
12:15 – 13:00 Events Market

The New Roar of MICE

The MICE sector looks radically different than it did a few years ago. From hyper-personalised retreats to tech-heavy hybrid conventions, this session uncovers what today's corporate planners actually want from a venue — and how to maximise yield per square foot.

Shonali Devereaux
Shonali DevereauxMIA
Varun Shetty
Varun ShettyThe Belfry Resort
14:00 – 14:45 Development

Blueprint for Growth

Despite tight credit markets, the appetite for strategic hotel development remains fierce. Brands and asset managers discuss the shift toward conversions, brand repositioning, and adaptive reuse over ground-up builds.

Tim Davis
Tim DavisPACE Dimensions
Gavin Taylor
Gavin TaylorClermont Hotels
Paul Blackmore
Paul BlackmoreHilton
David JM Orr
David JM OrrResident Hotels
14:45 – 15:30 Technology

Beyond the Buzzwords

AI is already driving revenue and plugging labour gaps. This panel cuts through the jargon to showcase how automated guest messaging, contactless check-ins, and predictive analytics can save thousands of labour hours.

DB
David BeersChoice Hotels
RBH
AI SpecialistRBH Management
CT
Canary PanelistCanary Tech
15:55 – 16:40 People & Culture

People First

Recruitment is tough, but retention is where the real battle is won or lost. Industry leaders share actionable advice on mental health initiatives, flexible working models, and defined career progression pathways.

Mark Lewis
Mark LewisHospitality Action
Suzanne Speak
Suzanne SpeakRadisson Group
16:40 – 17:05 Crisis Management

When the Custard Hits the Fan

In a 24/7 digital world, a single bad incident can escalate into a viral PR nightmare within minutes. A compressed, highly practical session delivering an actionable blueprint for emergency communication and brand protection.

CC
PR Leadership TeamCustard Comm.
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Home > Latest News > Appointments > Virgin Hotels announces executive team for UK launch
Virgin Hotels announces executive team for UK launch

Virgin Hotels announces executive team for UK launch

In this episode we speak to Nico Tréguer, co-founder of Roberts and Treguer and The Culpeper Family. Nico spoke about founding the group alongside his longtime friend Gareth, having had a vision for bringing more nature spaces to cities, the planned extension of The Buxton in Spitalfields, and how the site’s storytelling engages guests and the local community, how the Culpeper Family’s core sustainability ethos helped it secure its B-Corp status and why hospitality has a responsibility to educate and innovate when it comes to sustainability.

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Virgin Hotels has announced the executive team appointed to lead its upcoming launches in Edinburgh and Glasgow this year, with the senior team bolstered by largely Scottish talent

This includes Tom Gibson as general manager of Virgin Hotels Glasgow, joining after a six-year spell as general manager of The Glasshouse, an Autograph Collection Hotel in Edinburgh. He brings international experience to the role, having worked in the US, and the UK.

Scott McArdle will be the general manager of Virgin Hotels Edinburgh, bringing over 15 years of international experience working with luxury lifestyle properties. Prior, McArdle was a hotel management consultant working with properties in Africa and South-East Asia, advising on pre-opening strategies and all operational departments.

Additionally, Adam Gray joins as director of people in Scotland from HR roles with Kimpton Hotels and latterly, Cluster Human Resources Manager for YOTEL in Scotland. 

Iona Robarts also joins as director of finance. Having worked in hospitality for over 20 years, she was most recently director of finance at the Fairmont St Andrews where she worked for six years, including during its change of ownership and refurbishment.

Meanwhile, Emma Jackson has been appointed regional director of sales, following a 15-year career in the hospitality industry. In her most recent role with IHG Hotels and Resorts, she headed up the sales department for managed estate hotels in Scotland.

In addition, Amrita Makkar joins as regional director of revenue. With an 18-year career in hospitality, she joins from The Standard in London where she was part of the pre-opening team supporting the launch of the brand’s first hotel outside of the US.

Rachel Cullen also joins as regional director of marketing with a 17-year hospitality career spanning operations, sales, events and marketing, and she will oversee the marketing efforts for both Scottish openings.

Bryan Davern, vice president of operations for Europe, said: “We are excited to introduce our new senior team to support the launch of our two Scottish hotels; the first in Europe. Each valuable member brings a wealth of industry and market expertise, as well as enthusiasm for the Virgin brand.”

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