Wyndham hails momentum across EMEA

Wyndham Hotels and Resorts, the hotel franchising company with approximately 9,000 hotels across nearly 95 countries, has hailed its expansion across Europe, Middle East, Eurasia and Africa (EMEA) with a number of recent hotel launches and a “strong line-up” of openings expected in 2022.

In 2021 Wyndham said it achieved nearly 70 new hotel signings across EMEA and launched several multi-faceted initiatives to “support and empower” hotel partners across EMEA to “innovate and respond” to changes in demand and on-going travel restrictions.

In Europe, Wyndham furthered its footprint of over 300 hotels with the addition of 12 resorts in sought-after destinations including Turkey’s Aegean coast, Spain’s Costa del Sol, the Tenerife, country estates in the UK and the Austrian Alps.

It added the European growth trajectory also included “important openings in key cities”, such as the expansion of the upper-upscale Dolce Hotels and Resorts by Wyndham brand in Denmark and the launch of Trademark Collection by Wyndham through more conversions in Budapest, Bucharest, Thessaloniki, Brussels, Manchester and Sheffield.

In the Middle East, Wyndham continued to bring more accommodation options to Dubai with more openings under the Howard Johnson, Ramada, as well as the La Quinta and Days Inn by Wyndham brands, both launched in the market for the first time in 2021.

Dimitris Manikis, president EMEA, Wyndham Hotels and Resorts, said: “We are proud to look back on what Wyndham has achieved across EMEA, despite the on-going challenges and disruption in the travel industry. We focused on strengthening our fruitful partnerships, adding more exciting destinations, and broadening the reach of our brands.

“Our growth is ultimately a testament to the resilience of our hotel partners and the value proposition Wyndham delivers to them. We are delighted to offer even more exciting hotels for our guests and look forward to working with our partners and teams across EMEA in 2022 and beyond.”