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Accor has hailed the advancement of its global development strategy revealing it opened and signed 288 hotels and resorts and 41,000 rooms in 2021.
This brings Accor’s total global network, open and operating, to more than 5,300 hotels and 778,000 rooms with another 1,200+ properties and 214,000 rooms in the pipeline. It added Accor’s global development and design and technical services teams achieved a 3% net growth rate in 2021, with more openings and signings than any global competitor across its historical top markets.
The company’s 2021 development performance was “particularly strong” in Europe, China, and the Middle East. Europe represented the top market for Accor with 153 new hotels signed, representing +20% growth vs 2020.
China held Accor’s second spot for signings last year, with the highest percentage growth at +39% vs 2020, while the group’s India, Middle East, Africa, Turkey (IMEAT) region increased its strategic position year-over year.
In terms of overall value, the IMEAT region is now the largest growth driver for Accor. Of note, more than 40% of Accor’s worldwide development projects involve the refurbishment of existing buildings rather than new builds, in line with the company’s environmental, social and governance (ESG) commitments.
Agnès Roquefort, global chief development officer, said: “In 2021, we continued to reinforce our leadership position in the regions where we have historically led the competition, while building strong momentum in the key markets of North America and China. We are projecting an even higher pace of growth this year and are pleased to have resumed signing new hotels at a rate of one per day.
“We are extremely grateful to our development teams around the world who are doing a fantastic job of pushing projects forward, exceeding targets, and opening new doors – despite ongoing supply chain challenges, geo-political tensions, stringent health and safety regulations, and post-pandemic recoveries which continue at a varied pace.”
