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The Bristol Hoteliers Association (BHA) has reported that bookings are picking up for large corporate events in the city, boosting business for many Bristol hotels.
The recent removal of lockdown restrictions has led to “cautious optimism” that the industry can put the pandemic behind them and look to a “brighter” future.
The BHA said that for months, hoteliers have been hoping to see confidence increase enough to encourage companies to start booking conferences and large events, a “vital” source of income for hospitality businesses.
Additionally, news that the Bristol Balloon Fiesta is returning in 2022 and that Ashton Gate is hosting Crusty Demons, the stunts and motocross show, on 4 June are expected to draw thousands of visitors to the city, which is expected to further increase hotel bookings in the city.
Raphael Herzog, BHA chair, said: “We are hoping that many more companies will now want to play catch up, as they have not been able to host events or gatherings for the past two years.
“We are hoping that many companies will be looking to push the boat out this Christmas, too, and after the deep disappointment of missing out in Christmas 2021, we are optimistic that business will be very strong this Christmas.”
He added: “The increase in corporate event bookings has been the vote of confidence we have been waiting for, and once people see that conferences and other large gatherings can happen safely, more businesses will follow suit.”
