Hotel Brands
Apex Hotels outlook remains ‘optimistic’ despite full-year losses
The group took advantage of the slowdown in international and domestic travel during the period to invest in back-office infrastructure, guest-facing technology and its staff training programmes
Apex Hotels Limited has said its outlook for the year ahead is “optimistic: after using lockdown to improve its guest experience, despite reporting pre-tax losses of £16.4m in the year ended 30 April 2021, down from £7m pre-tax profit the year before.
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