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Hyatt has announced that it has added 700 sites to its portfolio after its £35m buyout of Mr and Mrs Smith in 2023.
The integration of the new hotels means the company expands its reach to places such as Namibia, Fiji and the British Virgin Islands.
Hyatt stated that every property chosen under the Mr and Mrs Smith banner was ‘handpicked for its distinctive design, personalised service, and meticulous attention to detail.’
The addition of the hotels and villas Mr and Mrs Smith complements the recently announced pipeline of more than 35 new luxury properties across Hyatt’s Timeless, Boundless, Independent and Inclusive Collection brands.
Amy Weinberg, senior vice president, brand, loyalty and data, said: “Our members truly value World of Hyatt, and we’re always looking for new ways to engage guests, help them get the most out of their travels and reward them for experiencing what the world has to offer – from cozying up in a secluded treehouse in the Arctic Circle, reigning over an English country manor, glamping under starry desert skies or going wild in a jungle villa perched above Pacific waters.
“True to our Be More Here platform, the addition of hundreds of hotels and villas, hand-selected by Mr & Mrs Smith, helps Hyatt welcome even more members in new destinations and deliver on our guests’ desires to have truly meaningful experiences when they travel.”
Tamara Lohan, co-founder and chief executive officer, Mr and Mrs Smith, added: “The integration of so many Mr & Mrs Smith hotels into the World of Hyatt gives us the opportunity to expand our reach to new audiences while sustaining our thoughtful curation standards.
“Becoming a part of the Mr & Mrs Smith collection happens by invitation-only and after rigorous, anonymous reviewing, so guests know when they visit a Mr & Mrs Smith property, they will experience something one-of-a-kind with unparalleled design, ambience and understated luxury.”
Hyatt acquired Mr and Mrs Smith last April and Lohan continued in her role following the acquisition.
The brand first launched in 2003 and its website features 1800 properties across the globe.
