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Building on Radisson Hotel Group’s 2021 milestone as the most successful year ever in terms of signings, the group now aims to open 15,000 rooms and sign 330 hotels across EMEA and APAC in 2022. As part of this, the UK remains a key focus market for openings and signings, plus the group plans to introduce its midscale lifestyle brand, Prizeotel, to the UK.
Prizeotel is expected to launch in top cities and strategic destinations in the UK as well as expanding its existing portfolio with 45 new signings in Europe over the next five years. The brand is a key growth driver for Radisson Hotel Group across EMEA, offering owners and investors new build opportunities or easy conversion solutions. It’s a value engineered, high-design focused brand for lifestyle travellers in vibrant, urban locations with convertible, flexible spaces.
Adela Cristea, vice president, Business Development UK and Ireland, Radisson Hotel Group, said: “Our UK and Ireland portfolio is going from strength to strength as we continue to increase our presence in leading cities. The launch of Prizeotel will mark the introduction of our eighth brand to the UK market. Travelers coming to the UK are looking for tech-savvy and high-design properties and Prizeotel will be the perfect fit for them.”
Development across the UK is paramount, with the ever-popular Radisson RED brand adding new locations to its portfolio, bringing the fun, upscale hotel style to some of the UK’s most exciting cities. This year, Radisson RED Liverpool will take over the historic North Western Hall building connected to Liverpool Lime Street train station, seeing the Grade II listed building restored and revamped to fit the creative Radisson RED brand. The new hotel, set to open later this year, proudly houses historic features such as a 19th Century stained glass window, a rediscovered secret doorway and a grand, sandstone staircase. The development includes renovations stretching across the entire building, creating 201 bedrooms, five meeting rooms and a new modern grill restaurant specialising in quality cuts, high end wines and handcrafted cocktails.
Not only situated in buzzing cities, Radisson RED has taken flight at the UK’s busiest airport with Radisson RED London Heathrow & Radisson Hotel and Conference Centre London Heathrow, two hotel brands joining forces under one roof. The property offers guests a restaurant, bar and leisure club as well as large events spaces with two multi-purpose conference centres and 41 meeting rooms. Each Radisson RED property incorporates local art, music and fashion within its design. The eye-catching entrance at London Heathrow includes a Mini Cooper car and iconic red phone boxes, creating a memorable arrival.
Moving to Radisson Blu, the largest upper-upscale brand for the past 10 years*, Radisson Blu Hotel, Perth, a landmark Scottish property that first opened in 1890 as one of the original British railway hotels, will open this summer. The favourite Scotland hotel of Queen Victoria is undergoing an extensive transformation of all guest rooms and public areas to align with the Radisson Blu brand. The hotel will once again become the crown jewel of Perth, the “Gateway to the Highlands”.
Elsewhere, Radisson Blu Hotel, Sheffield will open at the end of 2023, becoming a key part of Sheffield’s city centre transformation. The brand-new hotel will be housed within the striking Victorian architecture of Pinstone Street, featuring 154 light, airy and spacious rooms with a prominent location, including views of the Peace Gardens.
Radisson Hotel Group has launched its UK football stadium presence following the signing of agreements with Bolton Wanderers Football Club and Blackpool Football Club. The hotel at Blackpool Football Club, located within Bloomfield Road Stadium, recently became Blackpool FC Stadium Hotel, a member of Radisson Individuals – the first Radisson Individuals hotel to sit within a sports stadium. Meanwhile, Bolton Whites Hotel, a member of Radisson Individuals, at Bolton Wanderers Football Club will open this summer.
Radisson Individuals launched in 2020 to meet a market demand for conversion-friendly solutions that offer existing hotels the opportunity to join Radisson Hotel Group’s international network, enhance their visibility and access a wider audience through multiple distribution channels and global sales structure. The brand offers short term contracts and conversion is straightforward providing hotels have high guest scores. Other properties include Henrietta House, a member of Radisson Individuals in the charming city of Bath and River Ness Hotel, a member of Radisson Individuals, located in the heart of Inverness.
Across Europe, Radisson Hotel Group has continued the strong expansion plan of its luxury lifestyle Radisson Collection brand with openings in key gateway destinations. These openings include the highly-anticipated and recently-renovated Radisson Collection Hotel, Berlin in an unparalleled location in Berlin-Mitte, and Radisson Collection Hotel, Gran Vía Bilbao, conveniently located in the heart of the city, within minutes of Bilbao’s iconic attractions such as the Guggenheim Museum. Most recently, Radisson Collection debuted in Croatia with the opening of Grand Hotel Brioni Pula, A Radisson Collection Hotel, following an extensive renovation by Radisson Hotel Group’s partner PPHE Hotel Group.
To discover more, visit www.radissonhotels.com
*Source: MKG Hospitality-ON
