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Hotel chain Daish’s Holidays has reported a surge in late bookings for this summer season, with a 5% increase for July and 12% increase for August when compared to the same period in 2021.
With the threat of airport strikes and overseas travel disruption looming, holidaymakers are said to be opting to spend the summer season on domestic shores. Visit Britain has announced that 65% of staycationers are choosing UK breaks because they are easier to plan, while 54% want to avoid the risk of cancelled flights.
Daish’s Holidays is a family-owned and operated business that acquired Robinsons Holidays in November 2020. The company also acquired a fleet of 13 coaches that operates from a range of pick-up locations in the north-west including Cumbria, Cheshire and Lancashire.
In addition, five of its hotels have recently earned the TripAdvisor’s 2022 Travellers Choice Award, with Bournemouth Sands Hotel and Daish’s Hotel on the Isle of Wight, both claiming the title for the eighth year running.
Paul Harper, commercial director at Daish’s Holidays, said: “July and August in 2021 was a record year high for bookings and this year is surpassing this. We are experiencing a spike in bookings as holidaymakers heed the warnings from industry experts concerning the strike action across Europe, which may cause overseas travel conditions to worsen.
“The summer holiday is a valued break for Britons, for many it’s their only holiday all year. The idea of this being cancelled last minute through conditions out of their control is devastating. We are delighted that so many are looking to us as a solution to this holiday crisis and we look forward to providing our visitors with a welcome respite from the travel chaos.”
