Pride of Britain Hotels partners with EarthCheck

Pride of Britain Hotels has partnered with EarthCheck, a scientific benchmarking, certification and advisory group for travel and tourism, to develop environmental good practice and certification of its hotel members and company-wide regenerative practices. The hotel group said the partnership reflects its ongoing commitment to sustainability and responsible travel and its efforts to promote the importance of sustainable practices across its collection of UK hotels. EarthCheck works with governments, businesses and destinations to deliver “science-backed, strategic and sustainable outcomes”. Pride of Britain Hotel members will now be able to use its EarthCheck Certified rate and have access to educational seminars on environmental good practice for hotels. Kalindi Juneja, CEO, Pride of Britain Hotels, said: “We are delighted to be partnering with EarthCheck, and their world leading sustainability certification programme EarthCheck Certified, a move which signifies our ongoing efforts to encourage sustainability across our hotel collection. “This partnership will allow our member hotels to take the next steps on their journey to becoming eco-certified hotels by the leading environmental organisation in this field. It can be a daunting process for smaller, independent hotels to become more sustainable; having the expertise and guidance of EarthCheck will be invaluable. All our hotels are at a varied stage of this journey; one that will not bring overnight change but will require slow steps towards this mission.” Stewart Moore, CEO and founder, EarthCheck, said: “We are very excited to be collaborating with Pride of Britain Hotels. It is a unique opportunity for their collective membership to take action and drive its message of responsible travel across the global community. Sustainability can be expected to be front and centre in the forward travel and leisure plans for all visitor markets.” Sue Williams, GM at Whatley Manor, added: “I am delighted that Kalindi has been in negotiations with EarthCheck and been able to broker this preferential deal for our members. All hoteliers are going to have to take robust steps to advance their sustainability credentials and we could not have a better partner with whom to go on this journey. “They are the most credible in their field and once you are a partner property you will have access to so many great tools to help. At Whatley we are learning so much and enjoying so many cost saving benefits as well as knowing that we are reducing our negative impact on the environment, all very rewarding.” Joanne Taylor Stagg, GM at The Athenaeum, concluded: “At The Athenaeum Hotel and Residences, we are thrilled to hear of this partnership between EarthCheck and Pride of Britain Hotels. Implementing sustainable initiatives is no longer seen as forward-thinking, but instead, as a necessity for all businesses – not only for the planet, but for our guests and employees too.”