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Interstate Hotels and Resorts (Interstate), the international division of Aimbridge Hospitality, has today launched a new Aimbridge global identity for future growth beyond the UK and Europe.
Interstate will now operate as the Aimbridge EMEA division. Aimbridge said with the launch, it can further optimise hotel performance and unlock more opportunities across EMEA, driving results with proprietary technology.
Interstate’s portfolio will now form Aimbridge’s EMEA division, headed up by David J. Anderson, who joined the company in November 2021.
The existing Interstate portfolio, which has operated as Aimbridge Hospitality’s international division since 2019, comprises 114 properties across the UK and Europe and includes brands such as Marriott, Hilton, IHG and Accor, as well as independent hotels.
The Aimbridge Hospitality portfolio, inclusive of Interstate’s managed and pipeline properties, now exceeds 1,500 hotels globally.
The move follows Aimbridge Hospitality’s creation of six new operational divisions earlier this year, focusing on vertical operations and geographic divisions to bolster international growth.
David J. Anderson, EMEA divisional president at Aimbridge Hospitality, said: “We’re thrilled to be launching our new corporate identity, from Interstate Hotels and Resorts to the global Aimbridge Hospitality.
“The move asserts our division’s presence in the UK, Europe and beyond. It sets a strong foundation for future growth and attracting the best talent, while giving our hotel owners added value, combining our in-market expertise and operations specialties across all hotel categories.”
Mark Tamis, president of global operations at Aimbridge Hospitality, added: “This is an exciting time for Aimbridge and our UK, Ireland, and European teams as we introduce the Aimbridge identity throughout EMEA.
“The team is thinking differently, with a vertical focus that will benefit owners through reinforced and strengthened services, along with the curation of top talent, training and recruitment, best-in-class supplier agreements, and unparalleled partnerships with industry brands.”
