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Parkdean Resorts, the UK’s leading holiday park operator, has celebrated its recent success in the latest round of Visit England Quality Assessment and Star Ratings.
The 2022 grades revealed one new five- star park, and three new four-star parks, taking Parkdean Resorts’ overall tally to six parks with the maximum five-star rating, and 35 parks with four stars.
Torquay Holiday Park, in Devon, has been upgraded to five stars, while Sandy Bay and Whitley Bay in Northumberland, and Manor Park, in Norfolk, have all been elevated to four stars.
Visit England’s team of assessors check the levels of services and facilities offered by more than 30,000 accommodation businesses to determine the star rating, and inspect every aspect of accommodation, from the booking process to the level of service.
Cleanliness is reportedly the “most crucial” aspect of the assessments, and in order to gain any rating of four stars or above, a holiday park must score above 90% on cleanliness.
The new ratings mean that 41 of Parkdean Resorts’ 53 parks in England are now rated four stars and above, with seven out of eight Scottish parks, and the two Welsh parks to have been graded in the most recent round of inspections, also boasting four stars.
In addition to cleanliness, a holiday park’s overall facilities, grounds and recreation offering are also taken into account before a final grade is given, with a five star Rating (Excellent Level) given to Parks which score 87% or more, and four stars (Very Good) given to a Park which scores between 75% and 86%.
Catherine Lynn, chief customer officer, Parkdean Resorts, said: “We’re continually striving to improve the customer experience at our parks, our teams take great pride in delivering consistently high levels of service to our holidaymakers and holiday home owners.
“As well as being an important benchmark for us internally, Visit England’s ratings resonate with consumers, so it’s hugely encouraging to see that we continue to go from strength to strength.”
