Targeting Gen Z: A recession proof demographic for Hotels?

Hotel Owner speaks to Alastair Thomann, CEO of Generator, about how its business model has continued to thrive amid difficult circumstances in the industry

In June 2022, Generator and Freeland Hotels announced its highest ever quarterly profits recorded in Q2, after seeing an 11% year-on-year increase in profitability Q2 2022 versus Q2 2019. The company heralded it as the group’s “most successful month ever” with almost 30% YoY growth in profit for the month alone, easing concerns surrounding the sector’s ability to bounce back post-pandemic.

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