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Preferred Hotels and Resorts has appointed Rachel Louis as its new regional director of UK and Ireland.
Based in London, Louis will report directly to Brenda Collin, executive vice president Europe.
In her new role, she will focus on the retention and expansion of the brand’s UK and Ireland portfolio, which currently consists of 31 member hotels, resorts, and residences.
Prior to joining Preferred, for the last nine years, Louis founded and operated a commercial hotel consultancy, extending sales representation services to independent, family-owned hotels.
Described as a “highly experienced”, commercial, sales and marketing specialist, she previously led teams at several luxury properties across London including The Dorchester, InterContinental London Park Lane, and Maybourne Hotel Group. Other career highlights include strategic consultancy roles at Bulgari Hotel London and The Zetter Group.
Brenda Collin, executive vice president of Europe for Preferred Hotels and Resorts, said: “We are thrilled to welcome Rachel as the newest member of our team in the UK and Ireland. Her expertise in the independent hotel space is long-established and will help us to develop our regional presence while strengthening and expanding partnerships with existing member hotels.”
