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The Eden Hotel Collection has launched a ‘Green Champions’ initiative as part of plans to become Green Tourism accredited this year.
The accreditation is an industry respected award that recognises the commitment of tourism businesses to become more sustainable.
The group said it has already prevented 100% of its waste from going to landfill over the past year.
In 2022, it recycled 313 tonnes of waste across all of its hotels, 30% of which was directly recycled, while half was converted into renewable energy through incineration. Another 20% saw food waste anaerobically digested, a process in which bacteria break down organic matter in the absence of oxygen.
As part of the latest initiative, one team member at each of Eden’s hotels has volunteered to become their hotel’s designated ‘Green Champion’, and will be responsible for leading sustainability initiatives in their place of work.
Some of the changes already introduced include using more energy-efficient light bulbs, prioritising local produce, and reducing the amount of paper printed by emailing guests their bills and moving certain forms to digital only.
Through a partnership with The Carbon Trust in collaboration with 1st Waste Management Consultants Ltd, the company has also invested in tree planting and wind turbine projects in the UK.
Jayne O’Malley, group operations manager at The Eden Hotel Collection, who is leading on its green initiatives, said: “We are so proud of the work that has taken place across the group over the past 12 months and we’re really looking to build on that in 2023.
“We are aiming to be a collection of environmentally responsible hotels, providing intelligent luxury and to assist in achieving a cleaner, safer and healthier world for ourselves, our families and that of future generations.”
She added: “The launch of our Green Champions is an important next step as we work towards achieving Green Tourism accreditation across the Group, and – by working with our team, suppliers, and guests – this will help to improve our practices and fully integrate our environmental targets into our day-to-day operation.”
The Eden Hotel Collection Head Office is based in Stratford-upon-Avon and has hotels across the country, including Bovey Castle in Devon, The Greenway Hotel and Spa in Cheltenham, Brockencote Hall Hotel in Kidderminster, Mallory Court Hotel and Spa in Leamington, and The Arden Hotel in Stratford.
