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Yotel has announced it is set to debut its Yotelpad brand in Europe with the opening of Yotelpad London Stratford in Q4 2023.
The development will follow a long-term management agreement with owner, Silver Mascot Limited.
The Yotelpad will be the UK’s seventh property and third in London, joining Yotel London City and Yotel London Shoreditch.
Yotel created Yotelpad in 2018 in response to rising guest demand for more flexibility in accommodation type, due to changes in consumer lifestyles and work habits.
The Yotelpad will deliver modern studios, referred to as PADs, featuring multi-functional live/work/sleep areas, bathrooms featuring amenities from Yotel partner Urban Jungle and fully-equipped kitchenettes – all at an affordable price point.
The Yotelpad at London Stratford will offer 62 pads, 24-hour Mission Control (Yotel’s answer to traditional reception), Grab and Go, laundry facilities and “ample” storage space.
The property will also be home to food and beverage and retail space due to open in 2024.
Travellers can hire these pads from one-night to monthly stays and will range in size and layouts to offer maximum flexibility.
The new build property joins Yotel’s expanding portfolio of Yotelpads, with all operating properties currently based in the United States.
The brand hopes to open 50 hotels by 2025 and the new Yotelpad at Stratford is part of the brands expansion plan.
Rohan Thakkar, chief development officer at Yotel, said: “We’re incredibly excited to be opening our first Yotelpad property outside of the US this year, and to be bringing the product to the UK and European market for the first time.
“With increased demand for flexible stays that offer more space to live, work and play, whatever the length of stay, whether one night, one week or one year, we’re confident that Yotelpad is the answer for travellers globally. Committed to expanding our footprint to meet demand worldwide, Yotelpad will be a key driver in achieving our ambitious growth targets.”
