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Radisson Hotel Group has announced the roll out of its bespoke ‘Rad Family’ kids program, following a successful launch in 2019 and a significant increase in bookings with children during 2022 across EMEA.
The program will be implemented in more than 100 “family-focused” hotels across the group’s portfolio, with more to come.
Upon arrival, kids receive a welcome gift, such as a soft ball, snap bracelet or a Lumi plush toy, drink voucher and a welcome pack with specially designed gifts, including a booklet filled with quizzes and activities, as well as a passport where kids can collect stamps from different parts of the hotel, and a colourful box of stickers and crayons.
At breakfast, the Kid’s Corner includes a selection of parent-approved healthy comfort food to suit every palate, kids’ tableware, as well as crayons and a place-mat. In the Family Rooms, complimentary kids’ bath products for children up to four years old, including hypoallergenic products, will be made available.
Cribs can also be booked at all participating hotels without any additional cost, and children under 12 stay for free when sharing the room with their parents.
Cristina Serra, SVP of global brand, experience and customer strategy at Radisson Hotel Group, said: “Since the launch of ‘Rad Family’ in 2019, this year internal data performance has shown an exponential rise of 70% in kids and families staying in our properties in EMEA. Families are choosing our kid-friendly properties as they know our ‘Rad Family’ offering will ensure they all have a wonderful time on their vacation.
“If the kids are happy, excited, and engaged, the whole family will have a wonderful experience, and this is why more and more properties in our portfolio are incorporating the ‘Rad Family’ program as part of their offering.”
