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Travelodge is writing to 220 local authorities to propose a joint development partnership that can act as a “catalyst to stimulate regeneration and facilitate further growth”.
This letter outlines the role that Travelodge has played in supporting these authorities by: Being a key player in their local regeneration and growth programmes; creating jobs and careers within the local community; attracting new visitors to the area and boosting the local economy; providing long term income stream for the local authorities.
The letter also includes a direct call to action on how Travelodge can do the same for other authorities that it does not currently work with.
Travelodge identified that it can expand its UK hotel network with a further 300 target locations for new hotels across the UK, and is offering local authorities the opportunity to have one or multiple hotels within their region to support their regeneration programmes.
This expansion programme could represent an investment of around £3bn for third party investors and create over 9,000 new jobs across the UK, according to the group.
Steve Bennett, Travelodge chief property and development officer, said: “In the current climate, Local Authorities are under extreme pressure to invest in their economy and support regeneration projects.
“This is why we are today writing to 220 local authorities to offer our support, as we can make a real difference. We have a proven track record of working with 25 forward-thinking local authorities across the UK from Ashford to Stirling. Our effective, innovative co-partnership development deals are spearheading regional economic growth and providing a solid long-term revenue stream.”
He added: “Britain is now a nation of budget travellers, with more of us choosing to stay in budget hotels than any other hotel type and this trend is set to grow, which is why we are looking to expand our UK hotel network with a further 300 hotels. Adding a Travelodge hotel can be a catalyst to attract new businesses, support regeneration, bring vacant buildings back into economic use as well as attracting thousands of new overnight visitors to the area and revitalising high streets.
“In addition, our research shows that, on average, Travelodge customers will spend at least double their room rate with local businesses during their stay; this can be an annual, multi-million pound boost into the local economy.”
