A 5.6% year-on-year increase saw hotels in the UK hit a “historic” total revenue per available room (TRevPAR) high in August, propelled by a robust year-on-year increase in revenue per available room (RevPAR).
According to the latest worldwide poll of full-service hotels from HotStats TRevPAR at hotels in the UK in July was 0.8% above the previous high recorded in September 2017, and represented a second consecutive month of TRevPAR growth in what the group said has been a “fairly forgettable year of trading for hotels in the UK”.
The growth in total revenue was driven by a 7.9% increase in RevPAR, which hit £114 this month, and was also a record, far exceeding the previous high of £107 achieved 10 months earlier.
HotStats CEO Pablo Alonso said: “July is not historically a month during which UK hoteliers would expect to be achieving a TRevPAR high. However, soaring demand levels, which have primarily been led by the leisure segment have helped hotels to drive top line revenues in this month over the last couple of years.
“The strength of demand has been attributed to an uplift in staycations since the Brexit vote, as well as an increase in international visitors to the UK. The improvement will be to the delight of hotel owners and operators as July presents an opportunity to drive revenue and profit which previously did not exist.”