Angie Petkovic
How to overhaul your USP
STANDFIRST: Q: When I first opened my independent hotel more than 20 years ago, we were the largest and highest quality hotel in the town and our USPs were personal service, friendly, loyal staff and high-quality furnishings. It might sound simple, but it worked and we had circa 92% year-round occupancy.You'll need to
subscribe to unlock this content. Already subscribed? Login?
