Register to get 3 free articles
Register to unlock the article and receive our free newsletter. Join 26,000 other hotel leaders and stay in the know.
Want unlimited access? View Plans
Already have an account? Sign in
Hilton is to open a branded hotel at the home of British motorsport – Silverstone Race Circuit – after signing a management deal with Bricks Capital to open Hilton Garden Inn Silverstone.
The 197-room hotel, which is due to open in 2020, will include a rooftop terrace and offer raceday hospitality experiences for all the major sporting events held at the venue. The hotel will enhance the circuit’s offering outside of the race calendar and have direct access, via a cross-circuit footbridge, to The Silverstone Wing Conference Centre – Silverstone’s event venue, which has room for up to 3,000 people.
Built on the site of a World War II Royal Air Force airfield, Silverstone is the internationally-renowned home of British Motor Racing and sits at the heart of Motorsport Valley – a region of the south Midlands and Oxfordshire that is the home to a cluster of globally successful motorsport teams.
The new build hotel will be constructed on Silverstone’s International Pits straight, with extensive views over the track. Along with a rooftop terrace, the hotel will include a restaurant and coffee shop, and guestroom balconies with racetrack views.
Peter Prickett, CEO, Bricks Capital, said: “This site is in an outstanding location. The Wing, which will have direct access to the hotel, has helped elevate Silverstone to more than just a racetrack. Our partnership with Hilton and the opening of Hilton Garden Inn Silverstone will enhance the circuit’s appeal, offering quality hospitality year-round.”
Silverstone will be the latest sporting venue to host a Hilton branded hotel. Globally, Hilton operates more than 30 stadium hotels and in UK locations such as Hilton Ageas Bowl, Hilton Garden Inn Manchester Emirates Old Trafford and the soon-to-open Hilton Garden Inn Doncaster Racecourse.
Patrick Fitzgibbon, senior vice president of development, EMEA, said: “Silverstone held the very first British Grand Prix 70 years ago and has continually hosted the event since 1987, drawing hundreds of thousands of spectators and millions of viewers around the world each year.
“Hilton embodies the venue’s racing legacy with a long-standing partnership with the McLaren Formula 1 Team. We are privileged to open a hotel in such a prominent location on the circuit and we cannot wait to begin welcoming guests to this iconic location.”
