Starhotels unveils Ideas partnership

Starhotels has announced its partnership with Ideas, a SAS company and provider of hospitality revenue management software and services, to improve its revenue generation and forecasting at 28 of its properties across the UK and Italy.

Starhotels will deploy Ideas’ G3 Revenue Management System (RMS) and the rollout will allow Starhotels’ properties to compete equally with international brands backed by “advanced technology” and “strong revenue management practices”.

Starhotels turned to senior executives from Ideas to identify areas for improvement regarding revenue management, sales, and operations where Ideas technology could help.

According to Starhotels, the engagement and analysis “built a strong relationship between both organisations and led to further commitments from Starhotels’ executive team to use the technology and identify areas for improvement using revenue management technology as a basis”.

Using G3 RMS, Starhotels said that its properties can make proactive pricing decisions based on actionable insights and real-time data.

Alexandro Della Croce, group director of revenue and distribution at Starhotels, said: “Ideas is the right partner to further support Starhotels’ continuous growth in revenues, market-share and EBITDA (earnings before interest, taxes, depreciation, and amortisation) across the entire portfolio.”

Michael McCartan, area vice president – EMEA, IDeaS, added: “Ideas is excited to work with the hotel and operation teams of Starhotels’ calibre to help them improve revenue management and operations across its hotels in Italy and the UK. The most exciting aspect of this latest partnership is the relationships we have built with Starhotels throughout the sales and education process. It was an incredible experience engaging with Starhotels’ senior leadership team along the way.”