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Choice Hotels EMEA has signed a new agreement with Roibos for the distribution of its portfolio of properties on the Roibos Marketplace.
According to the group, the move will enable hoteliers and travel providers to directly connect without intermediaries.
It added that the new direct integration agreement provides Choice Hotels EMEA franchisees “dynamic access” to Roibos’ global B2B network of travel distributors.
The platform will enable hoteliers to modify rates, immediately distribute live inventory and increase their revenue “in a much simpler and cost-effective manner”.
Choice Hotels EMEA senior director Commercial and Operations, Helen ter Beek, said: “As the hotel performance solutions partner exclusively for franchisees, Choice Hotels EMEA is continually shaping and redefining the future of hospitality franchising.
“Our aim is to continue enhancing and expanding our solutions and partnerships, helping our franchisees increase performance and efficiencies as part of our overall value proposition. This agreement provides increased options in leisure sale opportunities in the EMEA region for our franchisees while hotels can maintain control of their own offer and rates on the platform.”
She added: “Through this new partnership with Roibos, we are able to offer our hotel partners an automated distribution solution that will provide access to a vast network of clients, such as tour operators and online travel agencies, while maintaining both transparency and controlled distribution as franchisees can choose who they work with and at what rate.”
Patricia Rosselló, CEO of Roibos said: “We are thrilled to partner with Choice Hotels EMEA to empower our travel distributors with the extensive network of properties, and various brands in the mid- and upscale segment, worldwide.
“Roibos offers enhanced control over the distribution of its global property portfolio, allowing them to selectively partner with preferred B2B players and deliver an efficient, transparent, and fast distribution solution that complements their existing strategy.”
