Register to get 3 free articles
Register to unlock the article and receive our free newsletter. Join 26,000 other hotel leaders and stay in the know.
Want unlimited access? View Plans
Already have an account? Sign in
Accor has appointed Julie White to the position of chief commercial officer Europe and North Africa for its Premium, Economy and Midscale division.
In her new role, White will be responsible for leading Accor’s regional commercial team with responsibility for driving the business revenue strategy for the company across the Europe and North Africa markets.
The commercial team encompasses areas including sales and distribution, marketing, loyalty and customer experience, and revenue management.
Based in London, White has over twenty years of experience in the global travel industry in a range of commercial leadership roles covering distribution, CRM, revenue management, digital, sales and marketing.
Accor said her appointment will support the development of its fast-growing portfolio in the region across its well-established and diverse Premium, Midscale and Economy brands, which include Pullman, Novotel and ibis.
She joins Accor from Wyndham Hotels and Resorts where she held the position of vice president commercial for Europe, Middle East, Africa and Eurasia. Prior to this, she gained experience in consultancy with PwC Consulting, and within leading airlines including Virgin Atlantic, British Airways and American Airlines.
The appointment follows the announcement of Karelle Lamouche as Global CCO for the Premium, Midscale and Economy division.
Karelle Lamouche, global CCO, Premium, Midscale and Economy, Accor said: “Accor has a clear focus and commitment to further develop our European market leadership and drive commercial value through our guest centricity and brand strength.
“Our strategy consistently positions us as the preferred partner for hotel owners and guests in Europe. This is thanks to our powerhouse of brands and our unwavering commitment to hospitality excellence. Julie has a brilliant track record and fantastic experience as a commercial leader, and I know she will be a huge asset to the business.”
White added: “Accor has one of the most far-reaching and diverse portfolios across Europe and North Africa, but its ambition to keep growing in strength and success is evident. I am excited to be working with such a great team to help deliver Accor’s commercial objectives across the region.”
