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The Inn Collection Group has become a Which? Recommended provider after the UK consumer champion revealed its list of the best and worst hotel chains of 2023.
The pub with rooms operator is a new entry into the list of providers with the Which? seal of approval, a coveted accolade which marks out the brands of choice for the discerning purchaser.
More than 5,000 people rated their hotel stays for the annual hotel survey, with respondents invited to rate their experiences at 37 hotel chains across the UK.
With warm welcomes, posh pub grub and a decent beer selection as key features of the group’s offering, Which? Rated The Inn Collection Group as offering inns that were “cheaper, better and with more character” than other leading operators.
Placing third in the small operator listings, surveyed guests scored their stays out of five stars across 10 categories including cleanliness, customer service, bed comfort, how well the description matched the reality and value for money.
With sites across northern England and Wales, The Inn Collection Group came out with a customer score of 78%, which combines overall satisfaction and likeliness to recommend.
The Inn Collection Group scored particularly strongly for the cleanliness of the inns, whilst bedroom comfort, bathrooms, customer service and value for money were all on par with the brands ranking above on the list.
Kate Bentley, rooms director at The Inn Collection Group said: “We’re naturally delighted to earn Which? Recommended status and that our customers value the service and standards that we offer at our inns. We pride ourselves on offering excellent value for money and quality so to see that reflected in the verdict of Which? Is pleasing for us all.
“When you look at the scores across the areas measured by the survey, ours are in line or better than the benchmarks set by some of the biggest operators in our industry, so it is a massive endorsement of the hard work our site teams are putting into looking after our guests.”
Rory Boland, editor of Which? Travel, added: “With prices at many hotels rising further this year, finding good value, budget accommodation is increasingly difficult. For those looking for a reasonably priced stay, there are big differences between the best and worst chains.
“When you’re booking your next trip, make sure to take time to research your options carefully, and read reviews from a range of sources to see what other guests thought of their stay.”
