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Budget hotel brand Easyhotel has acquired a 999-year lease on a site at Blackpool’s iconic promenade to develop a purpose-built 103-room hotel.
According to the group the Blackpool accommodation market is “famously dominated” by small unbranded hotels and B&Bs, with 93% having no “quality grading”, and the new hotel will create an opportunity for group to deliver a “guaranteed standard of accommodation” to those visiting Blackpool.
Additionally, the brand has also opened three hotels in Leeds, Sheffield and Barcelona and two franchised hotels in Reading and Belfast. This takes the total number of owned rooms open to 1,130 with a further 1,938 franchise rooms now open as well, and the group said all five hotels are “trading strongly” and in line with “management expectations”.
CEO Guy Parsons said: “The five hotels that we have recently opened have traded strongly from day one and we are delighted with the positive customer reaction to our stylish new brand format.
“I am also pleased to announce our intention to open an Easyhotel in Blackpool, Britain’s most famous seaside resort. Blackpool is a prosperous and lively city and is hugely popular with UK and international visitors. Once open, Easyhotel will make a major contribution to the local hospitality trade.”
