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The Rugby Football Union has confirmed that the Twickenham Stadium hotel will be transitioning to Aimbridge Hospitality and will be rebranded to a Radisson Red property.
The news comes following a competitive tender, with the assistance of the Rugby Football Union’s Official Property Consultancy and Advisor CBRE Group Inc.
Aimbridge Hospitality is set to take over as the operator of the Twickenham Stadium Hotel from 1 April 2024, with the hotel remaining operational while a refurbishment is undertaken to rebrand it to a Radisson RED property.
Global hotel company Radisson Hotel Group boasts over 1,250 hotels (of which 520+ located in EMEA) and has over 70 hotels with over 16,000 bedrooms across its UK and Ireland portfolio with 10 properties and 1,600 rooms in the pipeline.
Aimbridge Hospitality manages numerous Radisson Hotel Group hotels globally and has repeatedly contributed to multiple brands.
All current staff based at the Twickenham Stadium hotel will either be transferred over to Aimbridge Hospitality or remain employed by the current hotel operator.
David Anderson, Aimbridge Hospitality EMEA divisional president, said: “We’re thrilled to be partnering with the Rugby Football Union and Radisson Hotel Group to bring a Radisson RED hotel to such a prestigious, world-renowned stadium.
“As operators of the hotel, we look forward to showcasing our management capabilities, drawing on our global scale and expertise to deliver a best-in-class experience for guests.”
Adela Cristea, vice president Business Development UK and Ireland at Radisson Hotel Group, added: “The signing of Radisson RED with the Rugby Football Union is an incredibly important milestone as we continue to grow both the Radisson RED brand and our wider brand portfolio across the UK.
“Since Radisson RED debuted over five years ago in the UK, we have seen exponential growth with multi-award-winning properties in Glasgow and Liverpool, as well London and have upcoming openings in Huddersfield and Edinburgh, in 2025 and 2026, respectively. Radisson RED is a very relevant brand for today’s guests and owners as it taps into the creative traveller’s mindset with its twist on the conventional hotel by incorporating art, music, fashion, and design, and we are expecting to see further strong, dynamic growth over the coming years.”
