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UAE-headquartered Global Hotel Alliance, the alliance of 40 independent hotel brands, which this year celebrates its 20th anniversary, has reported “record 2023 results” with it claiming every key performance metric hit an “all-time high”.
GHA said total room revenue of the GHA Discovery loyalty programme, shared by all brands and their collective 800 hotels, reached $2.3bn (£1.8bn) surpassing 2022 by more than $1bn (£784m).
It also confirmed repeat stay revenue surpassed the billion-dollar mark for the first time, increasing 60% year-on-year to $1.4bn (£1bn), while hotel cross-brand revenue jumped 71% to $289m (£226m).
The US (£160m) and the UK (£87m) were the top feeder markets for international stays at GHA properties, followed by Germany (£52m), Australia (£43m), and China (£35m).
GHA CEO Chris Hartley said: “Our record 2023 results reflect how our customers have embraced the GHA DISCOVERY programme and its new rewards currency, which offers incredible value and choice to members.
“With more upscale and luxury hotels and brands continuing to join GHA amid record revenues in 2023, we embark on our 20th anniversary celebrations this year in great shape and primed for further growth.”
