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Nearly 70% of hoteliers in the UK are considering quitting the industry as a result of stress according to a survey from Profitroom.
In a survey of 1000 general managers 72% of hoteliers describe their stress levels as “high” during peak Christmas and summer periods.
Adapting to the dynamic market and latest technological advancements also cause stress for more than 50% of the hoteliers surveyed.
Furthemore, 39% of respondents said driving revenue created the most stress while 36% said it was reviewing budgets and making sure forecasts were accurate.
As a result 30% of those surveyed said they did not have time to boost guest experiences while 27% said they could not manage new guest enquiries.
Patryk Luszcz, Profitroom regional director, said: “These findings are really concerning – our UK hoteliers are navigating some complex challenges and are currently feeling the heat. We knew anecdotally that hoteliers were stressed but this study has unearthed just how bad the problem really is and the issues that are causing the most amount of worry and anxiety.
“It’s a real wake up call for all those involved in the hospitality industry. “We conducted the survey so we could further understand the issues hoteliers face. Booking tech and OTA’s are high areas of concern and thankfully that is somewhere we can help.”
