Accor launches new Employee Value Proposition

Accor has announced the launch of its new Employee Value Proposition (EVP), as it seeks to showcase the blend of experiences within hospitality and “renew a sense of enchantment” for the sector. 

The new EVP is a response to the hospitality talent landscape post pandemic, after Covid-19 impacted staffing levels and gave rise to the “great resignation”.  

As part of the EVP, Accor will focus on attracting, developing and retaining talent, built upon and delivered through four core pillars: be all you are; grow and create your path; work with purpose; and enjoy and feel valued. 

Accor also offers mentoring opportunities for its members. Currently, 28% of Accor’s hotel general managers are women, and as part of this pillar, the group will continue to strive toward its target of 40% by the end of 2025. 

The Accor Academy, which was established for over 30 years, offers employees training programmes covering various areas such as brand immersion, luxury, and revenue management. 

In total and across all its many initiatives, Accor provided over six million hours of training, benefiting more than 190,000 employees worldwide in 2023 alone, and has more than 250 partnerships with schools and universities around the world.

Steven Daines, chief talent and culture officer at Accor, said: “Hospitality has the unique power to create and accelerate career opportunities; it is a world like no other. Our new employer brand signature – Hospitality is a Work of Heart – illustrates not only the beauty of working at Accor, but also aims to attract talent to join what is a blessed industry. 

“I’m proud to unveil our new Employee Value Proposition as we continue to rally our teams across all functions, countries, divisions and brands as part of our ambition to change lives. Working in hospitality is more than just having a job – it’s an opportunity to work with passion and embark on a journey of the heart.”