Premier Inn £35 a night room ad banned by ASA

The ASA said the ad must not appear in its current form again and that Whitbread must ensure that when using ‘from’ price claims in the future, a significant proportion of the advertised rooms were available at the advertised price

The Advertising Standards Agency (ASA) has banned an advert from hotel giant Premier Inn in which it advertised rooms available from £35 per night.

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